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The target audience for mainstream films are 15-24 as these age groups are
most likely to appear in the cinemas. The difference between the minimum age
and maximum age is 9 years therefore the film makers have a really challenging
job to do, in order for the same film to appeal equally to the youngers as well
as to those with bigger life experience.
In order to reach the target audience, distributors need manage the whole of
advertisement in such a way, that everyone will see some sort of advert and
will be interested in seeing the film.
To reach the target audience film distributors use 3 main advertisment ways;
Every film or story has its own plot or narrative.
A narrative a structure built of events which is presented in a perticular way to the audicence.
Tzveten Todorov is known for "linear narrative" meaning that all events in the film happen in chrinological order.
All narratives have a specific structure which is followed by almost all stories. Equilibrium- the ordinary life, everything as normal Disruption- The normality is being distorted by an outside force Recognition- There is recignition that a disruption has aken place Repair- attempt to repair the consequences of disruption New Equilibrium- The problem is repaired and everything is normal again but not the same as before
Examples of narrative: Example 1 Arctic Monkeys - Leave before the lights come on
Equilibrium: The man finds the women on the roof, trying to help
Disruption: The woman is trying to kiss the man
Recognition: The man rejects the women telling her to leave
Repair: The man walks away from the woman
New Equilibrium: The woman returns to the roof finding another man.
Example 2 The Dark Knight Rises
Equilibrium: The city is safe and everyone lives their own lives
Disruption: The evil is attacking the city and batman is being jailed and harmed by the evil
Recognition: Batman healed his wounds and got out of jail
Repair: The city fights againts the evil and batman leads the fight
New Equilibrium: Batman banish the suit and live his own life, city is destroyed but people are safe
Example 3 The Amazing Spider-man
Equilibrium: The boy lives his life
Disruption: The boy is bitten by a super-spider, his unle is killedalso helps to create a monster
Recognition: The boy finds out his super-powers, finds the killer of his uncle and the monster
Repair: The superhero finds the monster and kills it using his superpowers
New Equilibrium: The superhero decides to fight evil using superpowers
Setting
Setting is dependent on the peroid of time, the film is set in, but the most modern settings for action/thriller films are:
Cities
Woods/ Mountains (Bourn Legacy/ Shooter)
International ( Set in many popular cities around the world(Skyfall))
Offices (Skyfall/Bourne Ultimatum)
Characters
Agents (Skyfall)
Past/Presents soldiers (Bourne Ultimatum)
Victims of evil (Seeking Justice)
Police officer (12 Rounds)
Ordinary person (Eagle Eye)
Prisoner (Rambo)
Music
Fast paced
Drums
At first mysterious
Turns to agressive
Lighting
Lighting is artificial in building, cars, ships etc but mostly kept natural outside (light from the sun) but sometimes also used artificial lighting to create specific shadows and to show the actor in a specific way. The actors are mostly light from the front or from above to create limited shadow during the action scene.
Examples
Bourne Identity (2002) : Jason Bourne was taken to be experimented on and to create a super soldier. The man lost his memory and was found suvirly injured in the ocean. During the film he was trying to find people, responsible for his memory loss and responsible for the attack on him.
Theme : Soldier, On a mission
Settings: Ocean, England and America.
