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The target audience for mainstream films are 15-24 as these age groups are
most likely to appear in the cinemas. The difference between the minimum age
and maximum age is 9 years therefore the film makers have a really challenging
job to do, in order for the same film to appeal equally to the youngers as well
as to those with bigger life experience.
In order to reach the target audience, distributors need manage the whole of
advertisement in such a way, that everyone will see some sort of advert and
will be interested in seeing the film.
To reach the target audience film distributors use 3 main advertisment ways;
